Benefits include:

  • Access to the most competitive rates with British Airways
  • Regular updates on all British Airways special offers
  • Access to bespoke online systems for online booking and ticketing
  • Training and support on the British Airways product and Lime system
  • Specialist Customer Support Teams
  • Access to Marketing assets

On gaining an Inclusive Tour contract with Lime you will become an “Appointed Operator” of British Airways. Logo's, images and branding guidelines can be accessed from our asset library for use in your brochure/website.

If you require access please email

All materials that carry the British Airways logo or assets must be signed off by Lime’s marketing department prior to publication.

Our systems uses simple point and click technology so minimal training is required, however if further support is needed we can arrange telephone training, prompt sheets and online support.

Lime work exclusively for British Airways, offering a ‘one stop’ trade service for access to worldwide flights for Groups, Inclusive Tours, Seat Only and Published fares. At Lime we have access to a wide range of airfares at competitive prices, and we pass on these benefits to you.

Our Partnerships team are happy to talk you through the range of fares available with a Lime account, contact them today to chat:

Inclusive Tours

IT nett fares are leisure fares which must be used in conjunction with inclusive tour packages.

In order to gain access to the British Airways IT nett fares you must hold an ATOL licence and produce a brochure or have a company website. A New Business Application Form must also be completed, which can be downloaded from the 'Inclusive Tour' page of our website. The application will then be submitted to British Airways for approval.

There is no specific timescale for this process and it can vary form one application to another. We advise that you allow 30 days for your application to be considered.

If your application is successful a new contract pack will be sent to you which will include contracts that must be signed and returned to LIME. Sales targets will also be agreed for the following year. The contract signed is between LIME Management and the tour operator, not British Airways. Once completed contracts have been received, your account will be set up on LIME’s system and access to the rates will be granted.

You can book online via LIBE, 24 hours a day. The system is straightforward to use enabling all prices and rate sheet rules to be viewed.

99% of all tickets are now in the form of an e-ticket. Operators can issue tickets online through LIBE.

Once your application has been approved we will carry out a credit check to determine if a credit account can be given. If credit cannot be given the following payment options are available:

  1. Direct debit (bankers draft can be set up)
  2. Card payment online by Direct Debit or Credit Card
  3. Bank transfer

LIME will provide full details of payment options.

We typically request that half a page of British Airways marketing is featured in your brochure, or the same amount of space as any other airline. This will be dependent on the size of your brochure and only applies if a printed brochure is produced.

For online marketing i.e. on your website, a PDF featuring British Airways product information document can be provided. Alternatively if you wish to produce your own section of marketing, we will happily provide any required text, images or logos. Lime must approve all British Airways branding prior to publication.

The contract is indefinite although either party can cancel it with the agreed notice period as stipulated in the contract.

There are several instances when this may occur:

  • Low sales – Annual sales targets will be agreed and monitored.
  • Not adhering to the contract rules – i.e. exposing the nett fare.
  • Credit issues – Payments must be received when requested - late payments may result in access to ticketing being suspended.
  • Brand approval - Not adhering to the brand guidelines, as well as not gaining approval for artwork prior to publication.

For preliminary enquiries into our services, or opening your Inclusive Tour account, please contact our New Business department on 01928 595 569 or email 

A list of key contacts will be supplied to you upon gaining your contract, including the Customer Support team and our Marketing Team.

Seat only

With an unrivalled global route network available there are many benefits to obtaining a British Airways Seat Only contract with Lime:

  • Access to the most competitive Seat Only rates with British Airways
  • Hold seats for up to 14 days without commitment
  • Access to Lime's Internet Booking Engine (LIBE) which means you can book, ticket and make payments online 24/7
  • Experienced Customer Support Team
  • Access to Marketing assets
  • Regular updates on all British Airways Special Offers.

To arrange a Seat Only Contract, please contact Lime’s Sales & Marketing Team on 01928 595 570 or email

There is no service fee for Seat Only flights with Lime.

The fares are very competitive and there is generally a minimum mark-up for the agent of up to £20 on annual contracts.

There is a minimum mark-up that the agent should apply to avoid undercutting in the market place and this is advised on LIME’s system. There is no limit or maximum selling price, and this is entirely your decision and what you believe would be competitive within the marketplace.

Simply login to Lime’s booking system LIBE and all rates can be viewed and booked online.

After logging into your online account, simply retrieve your booking via the search field (inputting the Lime reference number or the Passenger Number Record) and once you have retrieved the booking you can proceed to payment and ticketing.

Payment options for Seat Only are the same as with Inclusive Tours, please refer to Inclusive Tours FAQ's.

Please contact Lime’s Finance Team to discuss your credit terms on 01928 595 578.

Yes, the retail Seat Only contract covers advertisements and promotion and sets out any restrictions. Remember to provide your promotional materials to Lime’s Marketing Team on 01928 595 590 or email


Firstly you will need to register your details online - please see Group booking section. You will then be issued with a user name and password for our new Groups online booking system, which enables you to complete the entire booking process online from start to finish:

  • Check Availability and Pricing
  • Confirm Bookings
  • Add Group Passenger Names
  • Allocate Seating
  • Request Upgrades and Amendments
  • Insert API and Emergency Contact Data and Secure Flight
  • Ticketing Service
  • Make Payments

The system will present all flights using a green/amber/red display to indicate availability and cabin, including Club World and World Traveller Plus. There is also the option to check up to 7 days earlier or later. The system will send an instant acknowledgement email and an automated quote is issued within 10-15 minutes (approx).

For more complex quotes or when there are restrictions on availability you will receive an immediate email acknowledgement. We will then respond to you within 2 business days.

If the decrease is less than 20% of the group size then deposits are not lost. If the decrease is more than 20% then the deposits for all the returned seats will be forfeited.

It is the responsibility of the group organiser to arrange the necessary documentation needed to gain entry to the destination county. Visa and passport requirements can be checked via

Group seating can be requested up to 8 days prior to departure, a block will be assigned to the group for you to allocate the seats online.

Groups are permitted to utilise the check-in kiosks at their departure airport, however they are not permitted to check-in online.

We prefer payment by Direct Debit (DD authorities are included in this welcome pack), but we can accept cheques or bank transfers by prior arrangement. Full payment must be cleared prior to ticketing.

To discuss options, please contact our Finance team on 01928 595 578.

Deposits are 20% of the cost of the seat (or a minimum £25). You will be emailed a Group Booking Offer which will advise deposit amounts and due dates.

7 days prior to departure. Names can be changed after tickets have been issued at a fee of £65 per name change.

Yes, you will receive email reminders to advise on the deadlines for each booking, such as payments, naming, and ticketing dates etc. If you don’t wish to receive reminders, there is the option to remove these email alerts.